An initiative of the German Association of Jewellery, Watches, Silverware and Supplying Industry (BVSU)
Selected companies and brands in the industry use the quality seal and guarantee compliance with strict criteria.
High-quality workmanship, attractive design and fast delivery times are typical characteristics of jewellery and watches Made in Germany. In order to maintain this tradition and to counter the erroneous use of the term abroad, selected producers from Germany have committed themselves to a uniform quality standard that includes organizational criteria as well as criteria for value creation and the quality of the components.
More and more companies are joining the initiative of the German Association of Jewellery, Watches, Silverware and Supplying Industry (BVSU) and using the logo under license to address end customers as well as to convince global business customers of the outstanding quality of German workmanship. The success story of our Made In Germany initiative proves that a common denominator, namely a commitment to better visibility of actual quality and origin, leads to greater transparency and customer satisfaction.
The requirements criteria are strict. In addition to design and product development, final assembly and quality assurance must take place in Germany. The manufacturing part, which is decisive for the essence and the ultimate value of the product, must be done in Germany. An important aspect here is the measurable manufacturing share in Germany. Among other things, this also ensures in the long term that traditional craft techniques and culture are maintained and passed on to the next generation.
Due to the consistent development of legislation since the beginning of industrialisation, products made in Germany meet the highest safety standards and manufacturing quality.
The initiative is backed by German jewellery and watch manufacturers whose aim is to actively ensure quality and to support consumers in their choice of Made in Germany products.
Registered companies and brands in the industry use our seal for a joint appearance at home and abroad.
The designation of origin "Made in Germany", which was actually intended as a negative branding, quickly advanced to become a seal of quality, as the German products offered a very good price-performance ratio with meanwhile significantly improved quality.
In our Made in Germany showroom, you can also physically experience the diversity of the world of German watches and jewellery. In the Schmuckwelten Pforzheim!
Many participants in our initiative present their Made in Germany products at trade fairs worldwide.
Made in Germany as a globally known designation of origin and seal of quality stands for services and products produced in Germany. It represents innovation, precision and trust through quality and safety as purchasing arguments for the global consumer. Due to the consistent development of legislation since the beginning of industrialisation products Made in Germany meet the highest safety standards and quality in manufacturing.
For over 175 years, Glashütte has been an important centre of German watchmaking and one of the most exciting sites in German economic history.Region anzeigen >
From the 17th century onwards, Hanau developed into one of the four important centres of German jewellery production.Region anzeigen >
Idar-Oberstein developed into a centre for gemstone cutting and jewellery production in the 14th century.Region anzeigen >
In 1767, the German jewellery and watchmaking industry was founded in Pforzheim by Margrave Karl Friedrich von Baden. This is what the nickname “Gold City” or “Gold, Jewellery and Watch City” refers to. Around 75 percent of German jewellery is produced in the city.Region anzeigen >
Schwäbisch Gmünd is home to numerous productions of goldsmith’s and silversmith’s wares and already shaped the industry industrially from the 19th century.Region anzeigen >
The Black Forest is the oldest German manufacturing center for clocks and watches and is still home to several important manufacturers of large clocks, wristwatches and stopwatches.Region anzeigen >
There are hundreds of manufacturers of watches, jewelry and silverware in all regions of Germany. The industry association of the sector has its headquarters in the jewelry capital Pforzheim.Region anzeigen >
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