On February 23, 1921, the “Permanent Sample Exhibition of the Jewellery and Watch Industry and Related Industries” was founded as an information centre and meeting place for trade buyers. The exhibiting companies of this first Pforzheim trade fair and marketing community still come from all over Germany. For the past ten years, the successor to the “Ständige” has been DEUTSCHE SCHMUCK UND UHREN GmbH, a subsidiary of the German Association of Jewellery, Watches, Silverware and Supplying Industry.
The change from a pure sample exhibition for specialized buyers, to a combination of showroom and sales centre for everyone, was successfully completed with the construction of the Schmuckwelten (Jewellery world) Pforzheim by the Sparkasse Pforzheim-Calw bank in 2005. DEUTSCHE SCHMUCK UND UHREN is, on the one hand, the service company of the federal association, a representative office and information centre as well as a link between the industry, the retail trade and the end consumer. On the other hand, on the second floor of the Schmuckwelten, the high qualitative and aesthetic level of German jewellery and watch manufactories is presented to a broad public and offered for sale.
For the 100th anniversary, Deutsche Schmuck und Uhren has compiled an exhibition catalog that impressively presents the range of German jewelry and watch production on more than 170 pages. Please find the entire press release in attached download.
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